Tag: Licensing

  • Licensing Roundup

    Licensing Roundup

    I’ve written a number of articles now about licensing software: here’s a guide through them.

  • Finding the Price

    Finding the Price

    Let’s dive once more into the licensing breach! Here’s the background: What’s not covered? Well, when I wrote this post about evaluating a side business, it came close to the process for defining the price of a cost-plus service or product. That’s not a particularly hard task in theory: Of course, this simple approach will…

  • Offering Multiple License Models

    Offering Multiple License Models

    I’ve written quite a bit about licensing software now, you can start here to follow the whole thread. In The Platform License Problem, I mentioned some free pricing as a hide-the-sausage technique. When there are multiple markets to find product fit for, and the vendor has a software base that tackles those markets, the platform…

  • The Platform License Problem

    The Platform License Problem

    In my other three posts about licensing, I discussed simple products. But what about platform companies? A platform company sells two types of products: the platform, which enables everything else, and the use cases which rely on that platform to solve specific problems. The key to the platform company definition is that the solutions will not work…

  • Licensing models, self-service style

    Licensing models, self-service style

    In my other two posts about licensing, I suggested that flat rate pricing is best for customers, but impossible in enterprise sales because of the variable and high costs of making a sale. Those costs are difficult to understand if you haven’t been exposed before, but they are all too real. Weeks spent in negotiating…

  • Managing the Unmanageable

    Managing the Unmanageable

    I’ve been thinking off and on about containers (FKA partitions, zones, jails, virtualized apps) and mobile ecosystems for a few years. These technologies have gone through several iterations, and different implementations have different goals, but there is an overlap in the currently extant and growing versions. Hold containers, IOS/Android, and MDM-plus-AppStore enabled laptops together and…

  • Product Sales Metrics

    Product Sales Metrics

    So you’ve launched a product… Is the product selling? How’s ASP (Average Sales Price) after discounting, and is the discount larger than you expected? Deal size? Cost of sales? Are there measurable predictors for lost opportunities exiting the pipeline at each stage? Are there ways to accelerate the wins through the pipeline or increase the…

  • Multi-tenancy in platforms

    Multi-tenancy in platforms

    If you’ve built a monolithic enterprise product, it is not sensible to convert it to multi-tenancy. You can sell a managed service provider (MSP), but you’re not going to get to software as a service (SaaS). Often no one wants to discuss reasoning at all, because the need to convert your business to a different…

  • Why is open source content rare?

    Why is open source content rare?

    Open source community incentives are biased to prefer developers over content creators. Open source communities are particularly prone to this failure mode. After all, the developers in the community are all doing their work for valid reasons, so why wouldn’t content creators join them? Hot take: the incentives are different. Open source development is a resume-building value…

  • Supporting Ancient Software

    Supporting Ancient Software

    With another round of fixes to Windows XP, the time is ripe for bloviating about supporting ancient stuff. Every software vendor has to decide what to do about supporting what they used to ship, as well as the broader ecosystem around them. Operating systems, databases, service providers. Maximize use of your new features, minimize maintenance…