Tag: Partnership
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Accidental Contradictory Incentives
Here’s a sad story that happens sometimes: Product: “customer research shows adjacency between use case X and Y, but they’re from different buying centers. We should investigate products for both.” Engineering: “X is a good fit for our current tech stack, but we can’t make Y scale unless we start…
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Thoughts on Logging
What should go into a log? Enough, but not too much. Those two phrases are contradictory and context dependent. This is why logging has different levels. They may be expressed as numbers or words. Each more verbose level is inclusive of the less verbose levels. Sematext has a nice in-depth…
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The regrettable features you have to do
Sometimes as a product manager you get a feature request that’s fun and challenging and moves your company forward. Then there’s demands that just make you feel like a sad clown: stuff that doesn’t fit your plan at all. It’s hard work to ignore the nay-sayers and make a new…
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Licensing Roundup
I’ve written a number of articles now about licensing software: here’s a guide through them. License Models Suck Round Two (Finding the Least Suck) Licensing Models, Self-Service Style The Platform License Problem Offering Multiple License Models Finding The Price Changing the Pricing Model Since I wrote these, usage-based pricing has…
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Engines and Fuel part two
Part One Why don’t software vendor companies make content? The best answer is that they have decided not to invest (or similarly, have not decided to invest yet). Companies are often aware of the gaps their customers complain about, and yet choose to prioritize other things. A less good answer:…
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Finding the Price
Let’s dive once more into the licensing breach! Here’s the background: License Models Suck Round Two (finding the least suck) Licensing Models, Self-Service Style The Platform License Problem Offering Multiple License Models What’s not covered? Well, when I wrote this post about evaluating a side business, it came close to…
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Offering Multiple License Models
I’ve written quite a bit about licensing software now, you can start here to follow the whole thread. In The Platform License Problem, I mentioned some free pricing as a hide-the-sausage technique. When there are multiple markets to find product fit for, and the vendor has a software base that…
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The Platform License Problem
In my other three posts about licensing, I discussed simple products. But what about platform companies? A platform company sells two types of products: the platform, which enables everything else, and the use cases which rely on that platform to solve specific problems. The key to the platform company definition is that…
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Platform and Partners, Round Two
After reviewing this post on platforms and partnerships, there’s more to dig into. By definition, you can’t cross the Bill Gates line by yourself, but who should you be seeking partnership with? Developers who consult or consultants who develop? What tools should you build for them? At the end of…
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Licensing models, self-service style
In my other two posts about licensing, I suggested that flat rate pricing is best for customers, but impossible in enterprise sales because of the variable and high costs of making a sale. Those costs are difficult to understand if you haven’t been exposed before, but they are all too…
