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I’m pretty fascinated by the effect of social code matching in product design. In order to market and sell products you have to fit them to the buyer: language, use cases, pricing, packaging, sales motion, and more. In large and small ways, a company’s go to market or an open source project’s landing page tells…

It’s easy to dismiss novelty, the new thing is often just the old thing with some small tweaks. But small tweaks add up, and eventually there is real change. Here’s what it was like to demonstrate virtual IP based network redundancy in the year 2000, over twenty years ago. The technology Wait, what is “virtual…

Product management is full of compromises, and one of the things about compromises is that they definitionally leave everyone at least a little bit unhappy. How you handle that disappointment is what distinguishes better product management from the less good. For clarity, I’m going to get more detailed about a specific situation than I usually…

It can be entertaining to stretch a metaphor into weird shapes… let’s do enterprise software development as Avatar: The Last Airbender. If you haven’t watched the show you should! Sure it’s for kids, but so is almost everything else made by Hollywood in the last few decades. It’s a well-made story with plenty of character…

There’s news going around about the Solarwinds CISO potentially being held personally accountable by the SEC for the 2020 build pipeline hack against their Orion systems management platform. Making vendors accountable for product security is probably a good idea, equivalent to food producers being accountable for their product. It’s faintly bizarre that clickwrap EULAs allow…